Vol. 1Fresno, CaliforniaAutumn 2026

Hi, I am Josh.

I live in Fresno, California. By day I help owner led companies figure out why sales is stuck and build the team that fixes it. By night and weekend I make things.

My work lives at Bottleneck Breakthrough, where I diagnose sales talent problems, design better rosters and roles, and recruit when hiring is actually the answer. That is where the recruiting insights go.

This site is for everything else. I write about business the way I see it from inside small companies. I build speaker cabinets, websites for people and clubs I care about, and free tools for owners who want to plan their sales teams. I keep a 2004 MINI Cooper S running mostly out of stubbornness, smoke too much brisket, and play tennis and golf whenever the calendar allows.

I like things that feel built rather than generated: paper, steel, wood, a manual gearbox. This site tries to feel the same way.

A few things about me

  • Sales recruiter and sales team engineer, Bottleneck Breakthrough Group
  • Builds and runs the Clovis Tennis Club website
  • Owner and occasional victim of an R53 MINI Cooper S
  • Makes free planning tools for sales leaders

The best way to reach me is josh@joshualong.co.

The Logbook

Things I wrote, built, broke, and fixed. One email, plain text, no recruiting pitch. Unsubscribe whenever you like.